Message from the CEO (Christmas Event Organizer)


I received the following letter from a co-worker yesterday and thought to share it with you, since most of you might be affected by the following decisions …

The Letter

Well kids, i’m on vacation right now. I’m probably back at christmas day, but all necessary preparations should start already by now, of course.


Like Christmas 2007 showed on the internet, Christmas is not longer called Christmas, but X-mas, thus Santa Claus is to be named accordingly X-man from now on!

Because X-mas is right around the corner, it’s high time to start with the X-mas scheduling – so please start without further hesitation X-mas-roll-out and arrange our X-mas Mailing action just in time.


The Kick-off event (formerly first sunday of advent) for this year’s SANCROS (Santa Claus Road Show) started already at End of November 2008. Therefore, the official come-together of our organizing committee was already held under chairmanship of our CIO (Christmas Illumination Officer).
For the first time, we prepended a project status meeting, used to define a master to-do list and having some workshops where we worked out some uniform job descriptions, allowing for precise areas of responsibility, a powerful performance of the customers main event and establishing optimized gift allocations. This will help to raise our Service-Level and will support implementing X-mas as a brand in the global market.
The Meeting was also used to adjust our internal process organisation in respect to our Co-Head (formerly known as Santa’s little Helper), secondly to ensure the gift distribution to responsible private-donation-centers and lastly to came up with a clear definition of our target audience.
It’s also planned to offer so called gift units via internet for the first time.

Our service providers (angels, elves and reindeers) have been already informed virtually via conference call. According to that, the core-competences were already assigned, too.
A bulk of incentives and a separate team building event at an appropriate location is planned to increase the level of motivation, while coevally helping to build a unique corporate culture plus identity.

The suggestion to assign an individual coach to every angel was cancelled due to matters of budget. Instead it was decided (as a result of an additional Client Management Conference) to setting up a pilot hotline for short-dated christmas wishes for several test markets in order to increase added value for our presentees.
Because of our high sophisticated Management Information System (MIST), it’s also possible to process benchmark oriented controlling for every private donation center.

After the definition of a brand new layout format by some external consultants (Easter Bunny Associates), we were already able to develop and provide the current year’s golden book yet (Golden Book Release 2008.1) . It will be released as a flyer, supplemented by a Leaflet and a Newsletter for ongoing updates.
In addition to that, high volume charges of lowcost-giveaways will serve as teasers and accompanying marketing measures.

Furthermore, by applying intensive brainstorming, we’ve reached a consensus on our this years Mission statement:

it finally ended in ‘Let’s keep the candles burning’ and will replace previous ‘Merry Christmas’.

Even of some initial concerns, pronounced by X-man (because of the new corporate design), he finally accepted our new and progressive consulting approach, especially in respect to the shareholder-value and the deep know how of our engaged Investor-Relation-Manager.

So long. Merry X-mas!


While reading the message, i had more than one deja vu by some means or other, so there must be some truth in the above letter, which made me believe in Santa Claus again! Oops – of course, i mean X-man …

Merry Christmas and a happy new year to all of you !

Posted in fun. 1 Comment »

One Response to “Message from the CEO (Christmas Event Organizer)”

  1. XRumerTest Says:

    Hello. And Bye.

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